JP Kuehlwein – “Rethinking Prestige Branding – Secrets of the Ueber-Brands”
Last night, we had the misfortune of attending a talk with Mr JP Kuehlwein at Orange Peel, Central (http://www.orangepeelhk.com/) who coined the term “Uber” brands which is supposed to mean effectively very strong brands. He spent 90% of the talk telling us how high-end luxury brands like Rolls Royce, Chanel, Hermes, Berluti, etc. create the… Read More »